Use cases

Run your entire practice on Bloom

Become the one-stop workspace for your firm's clients, advisers and compliance — from first enquiry to final review. UK IFAs use Bloom to consolidate CRM, suitability, cashflow, RMAR and team collaboration into one connected operating system that links every feature back to the raw client data.

bloomflow.app/accounting
Fee reconciliation
April 2026 · auto-matched from Xero
● Synced · 2h ago
Expected
£58,420
Received
£56,840
Variance
−£1,580
DATEPROVIDERCLIENTTYPEAMOUNT
Apr 30TransactHelen MooreOngoing+£412.50
Apr 29AJ BellRobert ChenInitial+£2,145.00
Apr 28AegonSarah & Paul KimOngoing+£1,080.25
Apr 28Royal LondonGraham LanePending£685.00
Apr 27PruDavid HartleyOngoing+£222.80
9:41
Helen Moore · SIPP
Aegon SIPP
Plan ref AGN-X3831 · quarterly review
£218,400.42
▲ £4,128 +1.9% this quarter
HOLDINGS
Vanguard LS 60
65% allocation
£141,960
▲ 2.1%
iShares Global Corp Bond
25% allocation
£54,600
▼ 0.4%
Cash
10% allocation
£21,840
How Bloom works

Every feature links back to the raw client data.

Most CRMs end up with stale spreadsheets, duplicated records and compliance bolted on top. Bloom's architecture puts the client at the centre — and every tool, report and review pulls from the same living record.

Keep every client, policy and note in one living record

Personal details, pensions, ISAs, property, debts, risk profile and Consumer Duty flags — one record that syncs automatically from your integrations so nothing goes stale. Write a note once, every adviser and paraplanner sees it.

Clients / Helen Moore
Synced · 2m ago
HM
Helen Moore
SIPP + ISA · adviser Matthew Renier
AUA
£412,830
AE
Aegon SIPP
Plan AGN-X3831 · £218,400
Live
AJ
AJ Bell ISA
Plan AJB-09821 · £84,120
Just synced
L&G
L&G Life Cover
£500k sum assured
On cover

Model a client's future using live policy data, not estimates

Cashflow projections, 23 calculators and scenario modelling all pull from the client record. Model drawdown, crystallisation and gifting in real time — and publish a branded PDF to the client portal in one click.

Cashflow / Helen Moore
ProjectionWithdrawalsTax
Retire at
63
2 yrs earlier
Money to
94
↑ 3 yrs
Confidence
82%
Stochastic

Multi-stage sign-off that produces an audit trail by default

Slack-style team chat with per-client discussions and a compliance sign-off workflow. Every decision writes an immutable audit row — so your FCA file reviews become twenty minutes of evidence-gathering instead of two days.

Team Chat / Chen SIPP · sign-off
● Awaiting compliance
ParaplannerComplianceDirector
KH
Keir14:22
Paraplanner check approved. Risk rating matches mandate, fees within TCF range.
MR
Matthew14:48
Compliance has it — audit row #4831. Will approve after lunch.

Consumer Duty, RMAR and MI generated from the same clean data

Fair-value, target market and vulnerability flags captured as you advise — not bolted on quarterly. GABRIEL returns, Consumer Duty MI and fee reconciliation all generate from the same client record in one click.

Compliance / Consumer Duty Q1
100% coverage
Fair-value reviews
148 / 150
Target-market checks
150 / 150
Vulnerability flags active
7 / 150
Breaches this quarter
0
Next RMAR return
Auto-generated · GABRIEL-ready PDF
Due 30 Apr

The bot joins, takes the notes, and updates the client record

Schedule a Zoom, Teams or Google Meet meeting in Bloom and the Bloom Notetaker joins automatically, records, transcribes, and produces a structured AI summary. Suggested updates to the client record (income changes, marital status, sold properties) appear with the literal transcript quote that triggered each one — tick the ones you want, click apply, and Bloom writes them through with a full audit trail. Saves 15-30 minutes of post-meeting write-up per client.

HM
Annual review — Helen Moore
Today · 14:00 · Google Meet · 60 min
Transcribed

Summary

Annual review covered pension consolidation strategy, ISA top-up for 2025/26, and Helen's recent change of employment. Confirmed risk profile remains Balanced. Agreed to consolidate two old workplace pensions into the Vanguard SIPP.

Suggested updates · tick to apply

Marital status: single → marriedHigh
Add salary income £85,000 (new role)High
End buy-to-let property — sold Feb 2026Med
Apply 2 selected →
bloomflow.app/clients/helen-moore
Clients / Helen Moore / Overview
Helen Moore
SIPP + ISA · joined Mar 2024 · adviser: Matthew Renier
All integrations synced · 2h ago
Total AUA
£412,830
▲ 4.2% YoY
Retirement age
63
2 yrs earlier
Consumer Duty
Green
Reviewed 14 Apr

Bloom integrates with the platforms and tools UK advisers already use

UK Wealth Platforms

Tools & Apps

Xero
Xero
Gmail
Gmail
Outlook
Outlook
Calendly
Calendly
Zoom
Zoom

Real brand assets in /apps/web/public/logos/ — used with each provider's standard partner-logo allowance.

Who it's for

Built for every shape of UK advice firm.

From solo IFAs to multi-office networks. One platform, priced per adviser — admin and paraplanner seats are always free.

Solo

Independent financial advisers

Replace a three-tool stack with one system. Run your practice, advise your clients, publish branded suitability reports, and claim your time back.

Practice metrics · this month
Active clients84
AUA£42.8m
Reviews completed12
Recurring fees£14,620
Firm

Growing advice firms with paraplanners

Delegate safely. Role-aware visibility means paraplanners and directors see everything, advisers see their own clients, and compliance has the audit trail it needs.

Arthur Browns · 3 seats
Matthew · OwnerAll clients
Phil · AdviserOwn only
Keir · ParaplannerAll clients
Sign-offs YTD41 complete
Network

Multi-office networks & appointed reps

SSO, SAML, consolidated RMAR returns across all offices, white-label branding per firm, and SLAs that match your compliance requirements.

Network dashboard
Member firms27
Total AUA£1.8bn
RMAR consolidatedReady
Consumer Duty MI100% coverage

Your practice, rebuilt.

Free 14-day trial. Migration from your old CRM handled by our team. No credit card, no lock-in.

Bloom - Financial Planning